meMedia and Media Studies 2.0: Making, Sharing, Learning

I remember when I first came across the ‘Media Studies 2.0‘ approach, I was also reading about the concept ‘me-media,’ which given the very names of social media platforms like YouTube and WeChat, is in many ways a very apt term. Highlighting how the ‘me media‘ aspects of the online world intersect with processes of convergence and ‘subvert the “old media” relationship between producer and consumer,’ David Bell contends that ‘this new hybrid space potentially rewrites forms and experiences of technologically mediated sociality’ (2009, p. 37). A lot of what I get students to do in units I teach is to explore and experience this space, which open up endless potentialities for personal and professional development – and also entail certain inevitable risks that need to be strategically negotiated.

The role of play cannot be underestimated in our engagement with digital media and how we learn (how to learn) how to use it. This is a key idea underpinning the two latest videos I’ve created for two new YouTube playlists: Digital Media Snapshots and Getting Practical with Digital Media. Any feedback on these videos by students (or by anyone who watches them, for that matter!) is more than welcome. I’m always open to new ideas and if social media has cemented anything into human existence, it’s a sharper realisation that we all need to be life-long learners. It should be fairly self-evident that each of these video threads serve a considerably different purpose, though the theoretical can (or should) never be completely separated from the practical. While I’ll ensure they aren’t repetitive – they will often cover drastically different subject atter – there will ideally be always some form of overlap throughout these videos…

This second video in particular will no doubt have made clear that I’m always keen to stress to students how important it is to be engaged, active, and above all, visible. Where does your online persona currently stand? Have you googled yourself lately? How easy was it to find you? And did you see the kind of thing you would want others to find? It’s never a wasteful exercise to make a list of aspirations for your emerging digital identity. With the usually free and invariably user-friendly nature of contemporary digital media culture, you have considerable flexibility to create media in relation to subjects of specific interest, so brainstorming what you feel you want or need to do to enhance your online presence need not just be a mental exercise or one performed with pen and paper. In the spirit of Media Studies 2.0 and its emphasis on making, you might like to use the online platform to throw together some ideas…

Go forth, live online (a bit), and prosper! 🙂



Bell, D 2009, ‘On the net: navigating the World Wide Web’, in Creeber, G and Martin, R (eds.), Digital Cultures: Understanding New Media, Open University Press, Maidenhead, pp. 31-45.


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