Online Etiquette: Remembering the ‘Social’ in Social Media

If Tiff worked it out all by herself, then…

Photograph by Adam Brown, 30 October 2013

I’ve been thinking a lot about online etiquette lately, and with that came thoughts of writing about it here. The inspiration didn’t arise from the absence of a grateful reply to an email I’d sent a colleague providing advice they’d asked for. And it didn’t come from the very confusing lack of follow-up contact by a well-known overseas professor who’d approached me regarding a research proposition he had. It certainly didn’t come from the constant stream of astonishing – or perhaps not-so-surprising – stories of everything from cyberbullying in various contexts to Donald Trump’s online behaviour (which, as it happens, often involves cyberbullying).

In truth, I’m not sure what started me off on the path to writing this blog several weeks ago. Yet with my students engaging in all sorts of collaborative online activity at the moment, it now seems like an ideal time to consider the subject. This is not to suggest that these students are in any way deficient in this area – I’ve found that students actively working together on Twitter and other media are with very few exceptions far more collegial than most other groups.

Nonetheless, for many the experience of collaborating via a virtual meetup using Zoom, Skype or Google Hangouts will be a brand new experience that comes with both expected and unexpected challenges. I only just started facilitating student learning with Hangouts myself this year, which involves not only the odd technical issue (such as when I myself dropped out of a conversation) but also the question of how to ensure everyone in a video conference has an opportunity to contribute. This kind of scenario is humorously dramatised – albeit in a highly exagerrated form – in the following video clip from Tripp and Tyler:

And if you enjoyed that, you might also like to check out the sequel ‘A Video Conference Call in Real Life.’ As these skits reveal, a conglomeration of problems – many of them related to etiquette – can arise in learning or workplace scenarios like this. (As an aside, it’s worth noting that there is a crucial overlap in these contexts when education is industry-relevant!)

On a broader level, the simple act of acknowledging someone can be key to productive online behaviours and interactions in so many different ways, as I gestured to in the tweet below:

I no doubt miss a comment every now and then, but the principle still stands. Returning to the title of this blog post, it often seems far too easy to forget the ‘social’ in social media. I’m sure there are circumstances where this kind of etiquette doesn’t apply, but I’m yet to personally meet anyone like Ricky Gervais who could justify ignoring what are likely to be hundreds of daily requests from animal welfare activists and other fans contacting him on Twitter alone – although it should be noted that even Gervais goes to great lengths to acknowledge, interact, and engage in spite of his expansive following.

I was raised to always be polite, but I also don’t think I’m obsessed with manners. The ‘Manners Maketh Man’ motto spoken by the protagonists of the film Kingsman: The Secret Service I watched last night is as absurd as it is gendered. But at the same time, manners are important. The transition from interpersonal to virtual communication changes nothing about this, even though I’ve witnessed some stunning instances over the years when people have sent emails and similar in ways that utterly fail to comprehend that such messages should be composed as if they were being delivered face-to-face.

When you’re behaving ethically in the online world, good manners seem to me to be almost always pretty common sense. Nonetheless, as some of the examples I’ve pointed to above highlight, negotiating online etiquette frequently involves far more nuanced issues than simply whether or not you should be disgustingly rude to someone else.

In other words: just because you’re not being outright offensive, doesn’t mean you’re doing it right!

Leominster by Phill Lister (CC BY 2.0)

6 Comments Add yours

  1. imshawblog says:

    Thanks Adam. Your blog was really engaging. I really loved you inclusion of the Tripp and Tyler video clips on conference calling.They were so clever, funny and so true! I work in a virtual team and surprisingly the issues referenced never seem to get fully resolved.
    Thank you for the reminder that good manners are important.
    Cheers Maria

    1. Adam Brown says:

      Thanks for reading Maria – glad it was of interest! Video conference capacity has really expanded at Deakin in recent years and I’m fortunate to be at Burwood where the majority of participants usually are. I imagine there’s an inevitable sense of being/feeling left out when you’re ‘on the other end’… Much better when everyone is on an individual webcam!

  2. Hi Adam,
    Gave me some food for thought on my own online behaviour. Sometimes because you can’t see the person and the business of life you forget the simple gestures of being social.
    Thanks for sharing!

    1. Adam Brown says:

      I think you’ve touched on a key point. No doubt the brevity of interactions can encourage it too – even on email I see this playing out all the time… Thanks for reading and reflecting! 🙂

  3. Keith Edson says:

    Understanding that our online and offline lives are now no longer separate, any form of communication (verbal, physical, electrical!) can certainly dictate the pace for further interactions wherever they may be.

    As per your title, the social is often taken out of social media, in much the same ilk the rage is added to road rage. Why are some interactions governed by surroundings? What do these say about us?

    Interesting things to think about. Thanks!

  4. Adam Brown says:

    Thanks for reading Keith – I think you’re right: I would remember a rude email as much as a rude comment to my face… the distinction isn’t there as some may still subsconciously assume.

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